Reputation is one of the essential factors to consider in an email marketing. The process of determining your message if it will go to your inbox or spam elements is significantly related to the reliability of the content and your practices of email marketing. You should learn the best practices in improving your sales conversion result through email marketing.
Over the years, email servers have set the parameters and have achieved much more efficient anti-spam filters, which take into account the content, keywords, and behaviors usually associated with spam. The higher the volume of emails sent and lower the number of complaints and rebounds, the greater the reputation of it, favoring the deliverability of future campaigns.
When you have a new account, you will start with a low reputation that will increase in the future but this depends on the practices you will carry out.
Use the double forms opt in
Get contacts by creating double opt-in forms. This will allow your database to increase quality contacts and users who are really interested in receiving your newsletters. Keep them updated with unique and interesting content.
Use active contacts
You can use advanced filters to send the campaign only to those who have read any of your previous emails. In that way, you will achieve obtain high numbers that favor statistics for that campaign and therefore to the reputation of your account.
You should increase the number of emails sent gradually. It is best to send similar volume regularly. What is the right amount? This depends on the area, the product or activity and the goal of your campaign. As a rule, make sure that your subscribers will not feel overloaded with your emails. Make sure to schedule emails with times of the day that they are reading their inbox the most.
Talk to your subscribers
When you send an email to your contacts, make sure that you encourage them to respond to the message. This response will have a positive impact on your reputation and favor the future deliverability of emails. On the other hand, do not forget to include the unsubscribe link so that users can easily see the link if they wish not to receive your newsletters.
These tips will help improve the reputation of your company. Remember that it is a process that should be done consistently and you must pay attention to these tips to maximize results.